JD Powers Study - Benjamin Moore Paints ranks highest in customer satisfaction with interior paint, according to the J.D. Power and Associates 2007 Interior Paint Satisfaction StudySM. Benjamin Moore Paints earns an index score of 805, performing particularly well in five of the six areas studied: application performance, design guides and instructions, durability performance, warranty/guarantee, and appearance and application features. Following in the rankings are Duron Paints (788) and BEHR Paints (786). Also performing above the industry average is American Tradition Paints (779), which performs particularly well in price competitiveness.
The study finds that customers regard application performance (quality of coverage, paint flow and leveling, and level of fumes/odor) as the most important factor in driving satisfaction with interior paint. According to the study, customers pay an average of $21 per gallon for interior paint.
“A large majority of respondents—92 percent—report applying their interior paint themselves or with help from family and friends,” said Howland. “Customers are looking for paint that is easy to apply and provides clear instructions on how to obtain the best results.”
The 2007 Interior Paint Satisfaction Study is based on responses from 7,440 respondents who purchased and applied interior paint within the previous 12 months.This study is more comprehensive than consumer reports because it takes real customers, in real situations, and gathers there feedback. Consumer reports gathers its information from draw down cards in a lab environment not real situations.