Most people would agree that hiring a painting contractor is a major purchase. According to a 2017 study1 by Synchrony Financial, 85% of major purchases begin with online research. They may be looking to compare different brands of paint, what colors are available, or who are the top painting contractors in their area. According to a January 2018 report2, 74% of searches were powered by Google and more than 66,000 searches are conducted on Google every second.
One thing is certain. If you do not have an online presence those potential clients are not going to find YOUR BUSINESS.
It’s hard to imagine any successful company operating today without a secure and proactive online presence. It is no longer enough just to be listed in an online directory. Your website is the front door to your online business. At its most basic, it’s your business card. It tells people who you are, what you do and how to get in touch with you. But it can and should be more. 56% use social media to consult with their friends about previous painting experiences, 38% check online ratings, and 33% investigate financing options online.
At its best, your website EDUCATES potential clients about which paint is better for which application, which colors are suitable for which room, and which paint formula will hold up best in our variable climate. It allows you to SHOW your work, EXPLAIN the painting process, and TEACH potential clients what they need to know to feel confident in selecting you as their painting contractor. It REINFORCES the buying decision by allowing your happy clients to testify to the quality of your craftsmanship, the professionalism of your crew, and the satisfaction they feel about the result.
From Google Search to Facebook Recommendations, people do their research, ask for referrals and hire companies by searching on their smartphone, tablet or computer.
Bottom line: To succeed in business today, you MUST have a website.
Your website doesn’t have to be massive or expensive. If you know what you want and can afford it, hire a professional web design team. While design and function are important, what matters most is the website copy. Words matter more than design. When people are searching for you they are using words. Well-written, concise and grammatically correct words are what will help people find your company in an online search. When search engine web crawlers are using their algorithms to rank your website, they look for specific keywords and phrases to help them classify and rank your website. If your web team doesn’t offer professional copywriting and your personal writing skills aren’t above average, seek out a professional copywriter to help you.
If you want to start small, there are several good services that offer template website builders. Choose one of their templates. Apply the well-written copy and launch your site. If you want to start with free, look at Wix or FreeWebTemplates. Web.com offers a do-it-yourself option. WebsiteBuilder offers the option of starting free and when you’re ready you can upgrade for a small monthly fee. Today, WordPress is a popular platform used by many companies and most of its templates are free.
Having a website doesn’t have to be expensive. However, it must well-written, professional and published. Your website is the beginning of having an online presence…a network of resources that will help people find YOU when they want to hire a professional painter.